Mark Winston Griffith
Walmart Shoppers: Progressives Must Go There
The most intriguing moment of last night's Drum Major Institute's gala at Lotus was when the DMI board chair, former congressman/mayor/UN ambassador Andrew Young, made some bold, unscripted remarks just before introducing jazz great, and DMI honoree, Wynton Marsalis.
Apparently in response to some of the criticisms heaped on Wal-Mart by another DMI honoree, Anna Burger, Secretary-Treasurer of SEIU, Ambassador Young (in addition to coming to the defense of the Waltons) claimed that the left had better start paying attention not only to the interests of Walmart workers, but to the interests of its millions of working class consumers as well.
Wow. His fearlessness was breathtaking. Young purposely sauntered across one of the Left's most tightly strung political trip wires. In a room of self-proclaimed progressives all too eager to breathe fire on Wal-Mart and the box store culture they represent, Young went there. In fact, the woman standing behind me heckled Young from the audience, advising him "Don't go there Ambassador, don't go there."
Unruffled, Young responded "We HAVE to go there."
On that point, and that point alone, I agreed with Ambassador Young.
I have no love for how the Walton family has made their grotesquely huge fortune on the back of American workers. Or for how box stores and developers descend on communities and have their way with them by greasing palms and using misleading claims of job creation and economic development. I am particularly appalled by how the "American dream" is intertwined with unfettered "I shop, therefore I am" consumerism.
But the attachment that Americans have to stores like Wal-Mart reflect a real need for working families to affordably (and conveniently) feed and clothe themselves. Of course, this is inseparable from the system of low wages that Wal-Mart helps to prop up, but my fellow progressives have a way of talking like the bread and butter consumer needs of box store shopping Americans don't matter. This has the effect of disconnecting them from the very working families they claim to be aligned with.
Yeah, I went there. The problem is that not enough progressives follow suit. At the point we make it a taboo to speak to the economic reality of Americans on BOTH sides of the checkout counter, we've left too many people out of our political conversation.
Shifitng our political conversation doesn't have to mean softening our critique of Wal-Mart management. It does mean acknowledging their client base and offering an alternative and viable consumer vision.
Clearly, there is an ugly and slippery slope that must be avoided, the one that can lead to the world of Walmart and corporate apologist-ism. But sophisticated - as opposed to gutlessly moderate - political arguments often walk a tight line. I for one believe that progressives must rise to the challenge. Indeed, that's what makes us worthy of the "progressive" label in the first place. In the meantime, if we don't "go there", someone else will.
Posted by Mark Winston Griffith at June 23, 2006 10:32 AM



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